Canadian-born and now London-based, my career began in New York where I first pursued my second degree in Fashion Marketing at Parsons, before going on to work for a decade in the city agency-side. It was in New York where I discovered my passion for the luxury industry, be it fashion, beauty, lifestyle, hospitality, automotive or even food and drink; a luxury brand, to me, inherently has a rich story to tell and the undeniable allure of true craftsmanship. 
 

My time in New York saw me work across such varied brands as Vera Wang, Giorgio Armani, ESCADA, Monica Rich Kosann, Saks Fifth Avenue, Georg Jensen, COS and Godiva. I then ventured across the pond, to London, where I have - alternately - worked solely in-house for a rich array of brands spanning multiple categories; couture house Ralph & Russo, footwear brand Sophia Webster and bespoke fine jewellery brand VASHI. In addition to New York and London, I have also worked in Toronto – in the beauty and wellness industry – leading an agency with offices in both Toronto and Montreal, and overseeing brands Fenty Beauty by Rihanna, Marc Jacobs Beauty, Ole Henriksen and Nannette de Gaspe.
 

I bring with me 14+ years of experience in the global communications sphere. As the nature of communications has evolved, as have I, with my overall expertise extending far beyond the more traditional media relations and into corporate communications, brand advocacy, corporate social responsibility, influencer marketing, VIP/celebrity relations, social media strategy and digital marketing generally. My reach, in terms of contacts, goes further than the aforementioned countries, with many of my previous roles having involved a global remit. My relationships truly extend far and wide, from North America to Australia, from the UK and Europe to Asia, and the Middle East. My experience has also seen me work for many different scales of businesses, from start-up brands to established, iconic names. 
 

While my true passion lies with luxury, I am equally intrigued by brands who are doing something different, with the potential to cut through a saturated market.